As the back-to-school season kicks off, it’s the perfect time for real estate agents to refresh their marketing toolkit. To help you stay ahead and make the most out of your marketing efforts, here’s a curated shopping list of essential tools and a few practical tips to get started.
Shopping List:
Portable Tripod: A stable tripod is a must-have for shooting professional-quality videos. This portable option is perfect for on-the-go recording. Amazon Link
Grippy Suction Phone Holder (MagSafe): This versatile phone mount makes it easy to capture stable footage with your iPhone. Casely Link
ChatGPT: Enhance your copywriting with ChatGPT. It’s an invaluable tool for crafting compelling property descriptions, social media posts, and email campaigns. ChatGPT Subscription
A Quality CRM: Invest in a reliable Customer Relationship Management (CRM) system to manage your leads, track interactions, and streamline your follow-ups. Look for features that cater specifically to real estate professionals. Follow Up Boss
Camera: For those ready to step up their video and photography game, the Canon G7X Mark III offers exceptional quality and versatility. Best Buy Link
Canva Create stunning graphics, infographics, and social media posts with ease using Canva. Its user-friendly interface and vast array of templates make it an essential tool for any real estate agent. Canva Link
Email Marketing Service A robust email marketing service like Mailchimp or Constant Contact can help you manage your email campaigns, track performance, and engage with your clients more effectively. Mailchimp Link
Ring Light A ring light can significantly improve the lighting quality for your videos and photos, making them look more professional. Amazon Link
Anti Shopping List (for Beginners)
If you’re investing more than $100 before getting any leads from socials, you’re investing too much money and not enough time into your socials. Here are a few things you can skip initially:
- Fancy Camera: Your iPhone’s camera is more than capable of capturing high-quality photos and videos. You’d be surprised how many successful creators only use their iPhone.
- Expensive Microphone: While good audio is important, most smartphones have decent built-in microphones that are sufficient for beginning your journey.
By focusing on these essential tools and avoiding unnecessary expenses, you can effectively elevate your marketing efforts.
