Summer is the perfect time to make your open houses stand out. With warmer weather and longer days, you have the opportunity to create memorable experiences that attract visitors, generate buzz, and ultimately drive sales. Here are some creative and engaging ideas to spice up your summer open houses and make your listings the talk of the town.
1. Ice Cream Truck Extravaganza
Idea: Rent an ice cream truck and park it outside your open house. Invite the entire neighborhood to enjoy free ice cream.
DIY: Recruit a teenager to man a table on the front yard. Bring a cooler filled with popsicles from your local Costco, Sam’s Club, or BJ’s. Ask a realtor in your office to help you out with the open house from the inside. Station yourself outside to chat with families as they get their summer treats and build rapport—and rake in those leads.
Why: An ice cream truck not only attracts a larger crowd but also gets neighbors talking about the listing. The novelty and fun of an ice cream truck can draw families and individuals alike, creating a lively and inviting atmosphere.
BUT REMEMBER YOUR PRIMARY GOAL IS NOT TO GENERATE BUZZ FOR YOUR CURRENT LISTING. From a lead gen perspective that listing’s as good as sold. You’re there to show the neighbors what they’re missing: an innovative realtor that goes above and beyond to get their home sold for top dollar.
Bonus: Share the event on social media to generate even more buzz and showcase your creative approach to marketing. A few well-timed photos or a live stream can amplify your reach and engagement.
2. Hydration Station
Idea: Set up a hydration station with bottled water, lemonade, or iced tea for guests.
Why: People remember how you made them feel. If you make clients feel seen and cared for, they will not forget it. Keeping visitors refreshed and comfortable encourages them to stay longer and explore the property thoroughly.
Why should a walk-in want to work with you? Because you care about the little things and give them a white glove service!
3. Yard Games Showcase
Idea: Highlight the yard by setting up a game of cornhole or other outdoor activities.
Why: Showcasing a spacious yard with fun activities can highlight the property’s potential for entertaining and outdoor living. One of the biggest indicators of a purchase is whether or not the buyers can see themselves living in the home.
Highlighting the backyard can be particularly effective in making the property stand out in areas where large yards are a rarity. They’ll be comparing every yard to that of your listing 😉
4. Stage Outdoor Living Spaces
Idea: Stage outdoor living areas with furniture, string lights, and cozy touches.
Why: Outdoor spaces are highly desirable in the summer, especially by families looking to upgrade from cramped apartments!
By staging a patio or deck with comfortable seating, dining areas, and ambient lighting, you can showcase the potential for entertaining and relaxation.
For more lead generation tips and strategies, stay tuned to my blog and email list. I’m here to support you every step of the way in building your real estate business.
With gratitude, Emily Isabel.
